Why Your Business Must Be on Facebook and Instagram
In today's digital age, social media has become an integral part of our daily lives. With millions of users logging in every day, platforms like Facebook and Instagram offer unparalleled opportunities for businesses to reach their target audiences.
The Power of Social Media: By the Numbers
Facebook and Instagram combined have over 3.8 billion monthly active users, which means almost 50% of the entire globe is logging into their Facebook or Instagram account! According to recent statistics, Facebook has 2.8 billion monthly active users, and Instagram has over 1 billion users. Your target audience is likely to be one of these users, and using the tools that Meta has developed, ads can be tailored to reach your target audiences by demographics, interests, and behaviours.
Targeted Advertising
Meta's advertising tools allow for precise targeting based on various criteria; demographics, interests and behaviours. This means that your ads reach the most relevant audience, making your marketing efforts more efficient and cost-effective. By setting budget limits, it can be incredibly cost-effective to target those that you already know are interested and more likely to buy, rather than casting a wide net and hoping for the best (Meta for Business).
Monitoring and Optimisation
Our tried and tested methods involve continuously monitoring the progress of the ads and providing real-time updates on what is working well and what needs optimisation. Each client would get a dashboard to see in real-time how ads are performing, allowing for transparency and timely adjustments to maximise your return on investment.
The Importance of Design
The design aspect of the advertising campaign is an integral element as it must be engaging enough to stop people from scrolling through their feed and pay attention to your advert. This is harder than it sounds! We use our experience in this area, where our graphic designers are able to keep it within your brand guidelines and make it engaging enough to catch the attention of your target audience. Studies have shown that visually appealing ads can increase engagement rates by up to 94% .
Building Brand Trust
Through advertising on a regular basis, it’s a great way to boost your brand awareness and develop trust with your ideal clients – these are incredibly underrated! Consistently showing up in front of your ideal client is important. While they may not be ready to buy immediately, regular visibility associates your brand with the solutions they need. When they are ready to buy, you’ll be the first one in mind! According to research, repeated brand exposure can increase customer trust and brand recall significantly.
References:
Facebook User Statistics 2024. Statista. Statista
Instagram User Statistics 2024. Statista. Statista
Meta for Business: The Benefits of Targeted Advertising. Meta Business Help Center. Meta
The Impact of Visual Content on Marketing. Venngage. Venngage
The Importance of Brand Awareness in Marketing. HubSpot. HubSpot
