Maximise Your Online Presence: A Coach’s Guide to Effective SEO and PPC Strategies
In today’s digital age, having a strong online presence is essential for coaches looking to attract and retain clients. We’ll delve into the fundamentals and advanced strategies of Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising, tailored specifically for coaches.
SEO for Coaches
Now, SEO can be fairly competitive, and trying to cover the same topics and the same information that a lot of other people are doing may not be entirely useful for you, ‘keywords’ are (not just words but) phrases and topics that you can see how many people are searching for or want to know about and how easy it is to write about – Neil Patel writes about this extensively if you want to research this further. As an example, the search for 5x5 shows that there are 1,300 searches a month for the keyword and that it may be easy to rank higher for this phrase and they even make some recommendations based on what phrases are most popular.
Create Compelling Content:
You understand your industry as the expert in the field – this knowledge makes you great at what you do and means that you also know what your clients are looking for! Their pain points are things that you want to write about, and you want to write engaging content for them to be able to find your website/socials. Discover the power of high-quality, engaging content that addresses the needs and challenges of your target audience. SEO is a must for any service provider for a customer to feel confidence in your personal brand, an essential consideration is where your clients may find you too, if you’re get a lot of enquiries through Facebook and Instagram, you may want to build on your strengths, or if you’re looking to expand, it may be worth considering paid ads or even your website content and blogs or even vlogs/tutorials on YouTube.
Effective PPC Campaigns for Coaches:
Building on your SEO strategy and working with popular searches, Pay-per-click campaigns are an effective way to get people onto your website, again, remember you’re the expert on your clients, you know and understand what they’re looking for and with industry knowledge, you can maximise returns through targeting specific keywords and demographics.
Your Brand Strength
As you get more clients, the strength in your brand, in your name increases. You want to provide a great service and you want to showcase the great work that you’re doing. Quite often now social media is being used to search for products and service providers, and without regular posts showing and reinforcing that strength, people may switch off, disengage or wonder if you’re still operating in some cases!
