Unlock Your Business Potential: The Power of Online Coaching.
Beginning on your fitness journey is a great feeling (having recently made some changes myself) and this isn’t just into physical fitness, it extends into self-care and mental fitness too, whether its through using any type of counselling support services, CBT, life-coach it’s lifechanging! In this digital age, the use of online services have made it infinitely easier in providing your services – anywhere in the world!
Through effective marketing, you can drive your business forwards – helping more people become healthier, and listening to their success story. It means your diary can stretch a little further, not having to worry about your commute, and you’re able to give yourself enough time around a topic to learn and plug any gaps to give your clients an event better experience.
It means your niche within your field becomes even more accessible – if you’re looking to target more established gym goers that are looking to move to the next level, you’re more likely to find like-minded people inside the gym, and even more online – establishments such as bodybuilding.com.
In many cases, there are coaches that have wanted to offer a more hands-on service where they’re more available for any quick questions or to be able to help on-the-go for their clients – again which means that they can support through means of WhatsApp, Facebook messenger, Instagram and any other means, equally there are those that want to keep the information to the session and can benefit from utilising their online records for clients to track this data – keeping them accountable and motivated to want to hit their goals.
There is nothing wrong with keeping your business face-to-face and some clientele love the personal touch and prefer this type of interaction compared to something virtual – neither is right or wrong and its down to your preference and that of your ideal client which will breed success.
Either way you’re directing your business, it may be that you’re spending time trying to support your clients and doing your best by them and trying to scale your business as well. This can be incredibly difficult if you’re trying to juggle all of your clients needs and give them your undivided attention but can’t help but thinking that your business could easily be doing better, and wanting to do more of what you’re doing. Having an effective marketing strategy is key. You can grow and scale your business, whether its in-person or virtual, through an effective campaign your success is around the corner.
There are a number of ways that you can benefit – get ahead of your competitors and get your brand noticed. It can easily be done – Vantage Digital is here to help support you and to give you the peace of mind to scale your business whilst you do what you’re best at. Pay-per-click ads give your clients that may be looking for services, e.g. ‘personal trainer near me’, Facebook ads, putting your brand under the nose of your ideal client; showcasing what you can offer, and limiting as much as you’d like – do you want to target those in your city, or town solely? Or expand to the UK? Or even overseas? More importantly, you can target people through their interests, those that are following interests closer to your field is more likely to interact with your business e.g. those with interests with self-help books, are more likely to be looking for some mental health support, and again those following Forbes are morlikely looking for a business coach.
Advertising budgets are a must and should always provide a return-on-investment, and you should always track this to ensure that your money isn’t being lost to competitors. Your investment should produce leads, which should be converting, if you don’t convert 100% of these, that’s OK as not 100% of these people are those that you want!
If you’re looking for an alternative strategy, a great way to move forward would be to work on your Search Engine Optimisation (SEO) strategy – this is a great way to get your business ranked by search engines, trusted, and to ensure that people are being directed to your website, a great way to lure people in, is associated topics to your target audience, giving away some small tips and techniques, some useful information for those that may be interested. A great way is developing tools that people may use, possibly some downloadable content e.g. a gratitude journal, a workout programme, or an online tool such as working out your 1 rep max.
If you’d like to learn more on what Vantage Digital can do for your business, book a call, click here.
